2025 Product Research Tools for Online Businesses
In the ever-evolving landscape of e-commerce, staying ahead of product trends and understanding consumer demand is crucial for success. As we look towards 2025, it’s essential for online businesses to leverage the latest tools and technologies to drive growth and profitability. Below, we’ve compiled a list of the top 10 product research tools that online businesses can utilize to stay competitive in 2025.
1. Exploding Topics
Exploding Topics is a trend-spotting tool that scours the internet for conversations around popular products, trends, and companies using artificial intelligence. By analyzing blogs, news sites, social media, and more, Exploding Topics identifies emerging product and category interests. This information can be used to create profitable direct-to-consumer (DTC) sites, drive new product development based on consumer demand, and pre-sell hot products to outperform competitors.
For example, in October 2019, Exploding Topics identified “mushroom coffee” as a trending product. Over the next three years, organic search interest in mushroom coffee skyrocketed, presenting an opportunity for businesses to capitalize on this growing trend. Exploding Topics offers a free version as well as a paid Pro version with additional features such as full trend database access, keyword searching, instant alerts, and more.
2. Dropship Spy
Dropship Spy is a product research tool designed for e-commerce dropshippers looking to identify trending items. By connecting Amazon and Shopify sellers with Aliexpress and other dropshipping platforms, Dropship Spy provides valuable insights such as social media popularity, sales data, keyword rankings, past sales performance, influencer advertising details, and more. This tool also offers pricing and profit calculators, product review CSV files, product videos, ad audience groups for Facebook, and prewritten social media advertisements to help streamline the dropshipping process.
While Dropship Spy may not be suitable for businesses that produce, source, stock, and ship products themselves, it is an invaluable resource for dropshipping stores looking to stay ahead of the competition and maximize profitability.
3. Helium10
Helium10 is a product research tool catering to Walmart and Amazon FBA businesses. With features such as a Chrome extension that displays product listings on Amazon and Walmart, sales predictions, keyword research, trend identification, and listing optimization insights, Helium10 helps sellers enhance their product listings and boost sales on these popular e-commerce platforms. The tool offers a free plan with basic features as well as premium subscription options starting at $39 per month (or $29 per month when billed annually) for additional functionalities.
By leveraging Helium10’s comprehensive suite of tools, online sellers can gain a competitive edge in the crowded marketplace by optimizing their listings, identifying hot products, and appealing to the right audience.
4. TikTok Creative Centre
TikTok Creative Centre provides a curated list of popular products that can be viewed without an account. This tool offers insights into regional sellers, changes in popularity over time, average click-through rates (CTR) for popular products, per-sale advertising costs, total advertising spending, and related product categories. While the data from TikTok Creative Centre is primarily geared towards TikTok advertising campaigns, it can also be valuable for e-commerce businesses looking to target a younger audience.
With TikTok boasting over 800 million users, Creative Centre is a valuable resource for understanding product trends and preferences among a younger demographic. By leveraging the insights provided by Creative Centre, businesses can tailor their marketing strategies to resonate with TikTok’s user base and drive engagement with their products.
5. Thieve.co
Thieve.co is a product research tool that offers an alternative to Dropship Spy for identifying trending merchandise for dropshipping. Thieve.co allows users to browse trendy electronics and homeware, swipe through popular products across all categories, discover items such as the “Zoom Flex” that enhance video calls, and upload images to find manufacturers and suppliers. Additionally, Thieve.co provides tools for researching profitable Aliexpress vendors, analyzing product-sourcing costs, adding product descriptions, finding product images, and debranding and organizing photos.
While Thieve.co focuses exclusively on Aliexpress products, it is a valuable resource for dropshippers looking to source trending items and streamline their product research process. Users can explore a limited selection of items for free, with premium features available through subscription packages.
6. JungleScout
JungleScout is a product research and market analysis tool designed for Amazon FBA sellers. With features that enable users to monitor sales performance, forecast sales, evaluate product reviews, identify keywords, track seasonal purchases, and uncover manufacturing details from competitors, JungleScout empowers sellers to make informed decisions and optimize their listings for success on Amazon. The tool offers a monthly subscription starting at $49 (or $29 per month for annual billing) with a seven-day free trial for new users.
By utilizing JungleScout’s comprehensive suite of tools, Amazon sellers can gain valuable insights into product performance, consumer preferences, and market trends to drive sales and maximize profitability on the platform.
7. Pinterest Trends
Similar to TikTok Creative Centre, Pinterest Trends provides insights into regional users’ preferred products and categories on the platform. Pinterest Trends allows users to explore currently trending items, seasonal trends, keyword-driven products, demographics and age groups affecting product interest, and fluctuations in interest over time. By clicking on trends or products, users can access additional data on interest trends, related products, user demographics, and related Pins.
Given Pinterest’s popularity as a platform for discovering and saving products, Pinterest Trends is a valuable resource for e-commerce businesses looking to understand consumer preferences and capitalize on trending items. Whether used independently or in conjunction with other tools on this list, Pinterest Trends can provide valuable insights into the e-commerce landscape.
8. Algopix
Algopix is a product research tool that caters to sellers on Walmart, Amazon, and eBay. By providing insights into inventory management, pricing strategies, and market trends across multiple platforms, Algopix helps sellers optimize their product portfolios and maximize profitability. With features such as best-selling products in various categories, top-selling channels, price adjustments, sales rates by location, and similar product recommendations, Algopix offers a comprehensive suite of tools for e-commerce businesses.
Algopix offers subscription plans starting at $35 per month or $336 per year, with a free version available for Amazon-only sellers to search five categories and 20 products daily. By leveraging Algopix’s data-driven insights, sellers can make informed decisions about product sourcing, pricing, and inventory management to drive sales and boost profitability.
9. eBay Terapeak
eBay Terapeak is a product research tool that provides eBay sellers with valuable sales statistics and insights. Through Terapeak, sellers can analyze category and product performance, track popular items, understand product demand and average sales prices, evaluate item conditions, shipping costs, free shipping popularity, unsold inventory, and popular listing formats. By leveraging Terapeak’s data, eBay sellers can make informed decisions about their product offerings, pricing strategies, and inventory management to drive sales and maximize profitability on the platform.
eBay sellers with Basic Store or higher tier subscriptions can access Terapeak’s data for free, with annual billing starting at $21.95 per month. By utilizing Terapeak’s comprehensive suite of tools, eBay sellers can gain valuable insights into consumer preferences, market trends, and competitor strategies to stay ahead in the competitive e-commerce landscape.
10. Seller Assistant App
For Amazon merchants looking to gain insights into their product offerings and competition, the Seller Assistant App is a valuable resource. Unlike other Amazon dropshipping apps, Seller Assistant App provides users with profit calculations for discount merchants, bin stores, liquidation sales, and other sources. By entering a product into the app, users can access data on average sale prices over different time periods, selling costs on Amazon, profit margins, best-selling products, current inventory levels, and more.
The Seller Assistant App is available for $15.99 per month or $149 per year, with higher-tier plans available for users who need to conduct more extensive product research. By leveraging the insights provided by Seller Assistant App, Amazon merchants can make informed decisions about pricing, inventory management, and product promotions to drive sales and maximize profitability on the platform.
In conclusion, the landscape of e-commerce is constantly evolving, with new trends, technologies, and tools shaping the way businesses operate. By leveraging the top 10 product research tools outlined in this guide, online businesses can gain valuable insights into consumer preferences, market trends, and competitor strategies to stay ahead of the competition and drive growth in 2025 and beyond. From trend-spotting tools like Exploding Topics to e-commerce platforms like JungleScout and Algopix, there are a variety of resources available to help businesses succeed in the rapidly changing e-commerce landscape. Whether you’re a dropshipper, Amazon FBA seller, or eBay merchant, these tools can provide the data-driven insights and strategic guidance you need to thrive in the competitive world of online commerce.
