The Rise of Social Media: Advertisements, Communities, and Online Sales – TK

The Rise of Social Media: Advertisements, Communities, and Online Sales

In today’s digital age, having a strong presence on social media platforms is essential for any business looking to thrive and succeed in the market. With the increasing popularity and influence of social media, companies cannot afford to ignore the power of these platforms in reaching and engaging with their target audience.

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As of January 2025, there were 5.24 billion social media users worldwide, representing around 63.9% of the global population. These numbers are expected to continue growing as more people from all walks of life embrace social media as a means of communication, entertainment, and even shopping. Given the massive reach and influence of social media, it is no wonder that businesses are increasingly turning to these platforms to promote their products and services.

One of the most popular social media platforms for advertising is TikTok, a video-sharing platform that has gained immense popularity in recent years. The number of keyword searches related to “TikTok ads” has seen a staggering increase of 1,329% over the past five years, indicating the growing interest and demand for advertising on this platform. Research has shown that in-feed TikTok advertisements are highly effective, with a memorability rating that surpasses traditional TV advertising and other forms of digital video.

In the coming years, businesses are expected to shift their focus from traditional advertisements to community building on social media. Online communities play a crucial role in engaging with customers and building brand loyalty. Nearly eighty percent of the population claims to be members of influential online communities, highlighting the importance of leveraging these communities for marketing purposes. Micro-influencers, who have smaller but highly engaged followers, are proving to be more effective in driving conversions compared to larger influencers with thousands of followers.

Social commerce, the practice of selling products directly through social media platforms, is gaining momentum as businesses look to capitalize on the high engagement levels on these platforms. In countries like China, social commerce accounts for a significant portion of online retail transactions, with a projected market size of $1.2 trillion by 2025. This represents a threefold increase in growth compared to traditional e-commerce, signaling the increasing importance of social commerce in the retail sector.

Given these trends, it is clear that social media will continue to play a significant role in the future of marketing and sales. Businesses that embrace social media platforms and incorporate them into their marketing strategies will have a competitive edge in reaching and engaging with their target audience. As the digital landscape continues to evolve, it is essential for businesses to adapt and leverage the opportunities presented by social media to achieve their marketing goals and drive growth in the online marketplace.

Picture of Aarushi Sharma
Aarushi Sharma

an editor at TK since 2024.

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