The 10 Most Popular Apps Among iOS Users in 2024 – TK

The 10 Most Popular Apps Among iOS Users in 2024

Shopping, social media, entertainment, and news apps dominate the popularity rankings among iPhone users.

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In an increasingly digital world, mobile apps play a vital role in our daily lives. Whether it’s organizing tasks, facilitating communication with friends and family, accessing news, shopping, or simply enjoying entertainment, apps from various categories are deeply integrated into smartphone users’ routines. Among iPhone owners using Apple’s iOS system, this dependence on apps is reflected in the vast array of available options and the growing popularity of certain apps in 2024.

According to a recent report published on October 11 by the data analytics website SimilarWeb, the most-used apps on iOS span a variety of categories, ranging from shopping and social media to artificial intelligence and government services. While social media still dominates usage, shopping and entertainment apps are also gaining significant relevance, highlighting user behavior and consumption trends.

1. Temu

Topping the list is Temu, an online shopping app that offers a wide range of products, from electronics and clothing to home and decor items, at extremely competitive prices. Temu’s edge lies in its frequent promotions and business model, designed to attract consumers with deep discounts and flash sales. For many users, Temu has become a viable alternative to e-commerce giants like Amazon and Shopee, especially due to its focus on affordability. Additionally, the app stands out for its user-friendly interface, which enhances the shopping experience.

Temu’s success reflects a global trend of popularizing marketplaces that bring together a large variety of sellers and products on a single platform. The convenience of finding almost anything in one place is one of the reasons why Temu occupies the top spot on the list.

2. Threads

Close behind Temu in second place is Threads, a social media platform launched by Meta, the parent company of Facebook and Instagram. Threads positions itself as an alternative to X (formerly known as Twitter) and quickly gained a global user base with its focus on microblogging and fast-paced discussions. Unlike Meta’s other platforms, Threads is geared toward short, dynamic conversations, ideal for users who want to share thoughts and interact directly with followers in a more immediate way.

Threads’ growth reflects users’ appetite for new options in the social media space, particularly following the changes on Twitter under Elon Musk’s administration. For many, Threads offers a friendlier and less chaotic experience, with similar functionalities but without the constant controversies that have plagued X.

3. ChatGPT

In third place is one of the most impressive technological advancements of recent years: ChatGPT. Developed by OpenAI, this artificial intelligence app has gained enormous popularity among iOS users for its ability to generate quick and intelligent responses to a wide range of questions and requests. Whether for writing, generating creative ideas, solving math problems, or simply engaging in an interactive conversation, ChatGPT has been widely used by students, professionals, and even curious individuals exploring the limits of AI.

With its increasingly diverse applications, ChatGPT has become an indispensable tool for those seeking efficiency in research and personalized solutions. OpenAI continues to enhance the app with constant updates, ensuring a smoother and more natural interaction with AI.

4. ReelShort

In fourth position is ReelShort, an app dedicated to the creation and consumption of short videos. Following the trend set by TikTok, ReelShort has captured a considerable audience among iOS users looking for quick and engaging entertainment. With a simple interface and a myriad of creative content ranging from humor to practical tutorials, ReelShort is the perfect choice for users seeking dynamic and informative content in seconds.

The rise of this type of platform underscores the success of the short-video format, which continues to dominate the social media landscape. It also illustrates how entertainment is evolving to adapt to users’ fast-paced lifestyles.

5. X (Twitter)

The former Twitter, now rebranded as X, ranks fifth. Despite undergoing a series of transformations under Elon Musk’s leadership, X still maintains a solid user base that relies on the platform for real-time news, discussions, and quick interactions. Although X has lost some of its popularity to competitors like Threads, it remains an important hub for public debates, particularly on topics such as politics, sports, and entertainment.

6. Shopee

Shopee takes the sixth spot and remains one of the largest e-commerce platforms, especially in Asia and Latin America. With a user-friendly interface and daily promotions, Shopee attracts both buyers and sellers seeking a reliable platform for transactions. The company heavily invests in marketing campaigns, giveaways, and live-streamed sales events, keeping users engaged and interested.

7. TikTok

Although no longer at the top of the list, TikTok still holds its ground among the most popular apps, ranking seventh. The platform, which revolutionized the creation and consumption of short videos, remains a favorite for users seeking trends, viral challenges, and content from creators worldwide. With its winning formula of highly personalized algorithms, TikTok continues to be an essential destination for entertainment and viral content.

8. Google

Google, a name that needs no introduction, takes the eighth spot. The Google app is used for a wide range of functionalities, including quick searches, maps, translations, and even file storage through Google Drive. It remains an essential tool for iOS users’ daily activities, proving that despite the emergence of new apps, Google maintains its relevance in the digital landscape.

9. Mercado Libre

Mercado Libre, one of Latin America’s largest e-commerce platforms, ranks ninth. Known for its vast selection of products and efficient delivery system, Mercado Libre is the go-to choice for users shopping for a variety of items, from technology to fashion. The app also stands out for its user-friendly interface and consumer protection policies.

10. e-Título

Rounding out the top 10 is e-Título, an app aimed at voters in Brazil. Through this app, citizens can access their voter registration digitally, check election information, and even justify absences from voting. The app has gained relevance in recent years, especially during election periods, by making access to the services of Brazil’s Superior Electoral Court (TSE) more practical and digital.

The list of the most popular apps among iOS users showcases the diversity of their needs and interests. From shopping and social media to artificial intelligence and government services, these apps reflect how technology adapts to our lives while shaping how we interact with the world. And it doesn’t stop there: in addition to the top 10 apps mentioned, SimilarWeb’s list also highlights other giants like Instagram, WhatsApp, and YouTube, which continue to play crucial roles in their respective categories.

With technology constantly evolving, it’s likely that new trends and apps will continue to emerge, offering even more functionalities and convenience for users. For those who are always connected, apps will remain indispensable tools to navigate daily life with ease, information, and entertainment.

Picture of Aarushi Sharma
Aarushi Sharma

an editor at TK since 2024.

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