The route will be launched in phases and is set to cover municipalities from the north to the south of the mainland, promoting cultural and sporting activities.
Portugal is on the verge of undertaking an ambitious project that promises to transform the country into a premier destination for nature and adventure tourism. The project, titled “Palmilhar Portugal,” aims to create the world’s longest circular trail, with a 3,000 km route that will cross dozens of municipalities from north to south, also passing along the coast.
Headquartered in Alcobaça, Palmilhar Portugal’s primary goal is to strengthen territorial cohesion and reduce tourism seasonality across various regions. The project not only promotes adventure tourism, sports, health, and wellness but also aims to become a national and international reference point. According to Ricardo Bernardes, the project’s founder, promoter, and CEO, the trail will be launched in phases, allowing for gradual and sustainable development.
The first phase of the route is scheduled to open in July, in the city of Alenquer. Located just half an hour from Lisbon, Alenquer is a picturesque city with approximately 45,000 inhabitants, known for its estates and vineyards framed by the Montejunto mountain range. The choice of Alenquer for the inauguration is no coincidence; the city offers the perfect combination of natural and cultural beauty, providing visitors with a rich and diverse experience.
The project is currently in the process of contracting with several municipalities across the country. According to the Portuguese press, by the end of the year, 15 routes across Portugal will be launched, including regions such as Alentejo and Trás-os-Montes. The expectation is that the entire route will be completed in three years.
The expansion does not only focus on the most well-known regions; the center of the country is also in the spotlight. The regional tourism body emphasized that the project “could significantly contribute to diversifying and enhancing the region’s tourism offerings.” This underscores the potential impact of Palmilhar Portugal, not just in terms of tourism, but also in boosting the value of the country’s diverse regions.
Throughout the trail, a series of cultural and sporting activities will be promoted in the participating municipalities. Sports competitions, school activities, birdwatching, and gastronomic events are part of the package, offering a wide range of experiences for visitors. These activities will not only enrich the hikers’ experience but also engage local communities, fostering a sense of belonging and participation.
Among future plans is the launch of an app that will provide visitors with full access to the trail, with notifications about nearby locations and information on accommodations, restaurants, and events. The app will also be linked to a digital passport, which hikers can use to record their achievements along the trail. This technological tool aims to facilitate navigation and immersion for visitors, offering an interactive and personalized experience.
With an estimated investment of 3.5 million euros, Palmilhar Portugal represents a significant commitment to the development of sustainable tourism. The project was officially presented last year during the Lisbon Tourism Exchange, considered the most important tourism fair in the country. The presentation at the fair highlighted the various advantages and transformative potential of the project, drawing the attention of investors, tourists, and local authorities.
Palmilhar Portugal has the potential to redefine tourism in the country, offering a sustainable and environmentally responsible alternative to mass tourism. The project aims to attract not only foreign tourists but also encourage Portuguese people to explore and appreciate their own territory. This internal movement is crucial for strengthening a sense of identity and national pride while promoting the local economy.
By promoting the trail, the project also hopes to raise awareness about the importance of environmental preservation and sustainable development. The initiative will contribute to environmental education, encouraging responsible tourism practices and the conservation of natural resources. Educational activities along the route, aimed at schools and communities, will be key in raising awareness among new generations about the importance of sustainability.
With the implementation of subsequent phases, Palmilhar Portugal is set to become one of the country’s main tourist attractions. The project represents a significant step in valuing Portugal’s natural and cultural heritage, reinforcing its commitment to sustainability and community well-being. The continued involvement of local municipalities and communities will be essential to the project’s success and longevity.
The expectation is that, in the coming years, Palmilhar Portugal will establish itself as a landmark in global tourism, attracting thousands of nature enthusiasts and adventurers from all over the world, eager to discover the wonders that Portugal has to offer. The trail will not only showcase the country’s natural and cultural beauty but also promote interaction and exchange between visitors and local communities, creating a lasting legacy for future generations.
With the success of this project, Portugal reaffirms its commitment to a tourism model that values sustainability, environmental preservation, and cultural promotion, positioning itself as a global leader in adventure and wellness tourism. Palmilhar Portugal promises to be a transformative journey, both for travelers and for the country itself, leaving a positive and lasting impact on the economy, society, and the environment.
In conclusion, Palmilhar Portugal is not just a trail; it symbolizes a new chapter for tourism in Portugal. The project exemplifies how innovation, sustainability, and respect for nature can be combined to create exceptional tourism experiences. As the world becomes more aware of the need for sustainable travel practices, initiatives like this position Portugal as a pioneer in the sector.
The future of the trail is bright and promising. With each phase, each new kilometer inaugurated, Palmilhar Portugal will move closer to its goal of connecting people, cultures, and landscapes in a harmonious and sustainable way. The 3,000 km journey will be an epic adventure, filled with discoveries, challenges, and above all, a deep appreciation for the natural and cultural wealth of Portugal.
This project will not only benefit tourism but also serve as a model for other countries looking to develop sustainable and high-quality tourism. The positive impact of Palmilhar Portugal will resonate for many years, inspiring future projects and contributing to a world where exploration and preservation go hand in hand.
