In 2026, Las Vegas, globally recognized as the entertainment capital, will be the venue for the grand opening of the largest Museum of Ice Cream (MOIC) in the world. Spanning 2,700 square meters of pure fun, the new museum promises to offer an immersive and unforgettable experience for all ages, combining breathtaking attractions with the charm of one of the world’s most beloved foods: ice cream. This new location will be three times larger than the existing ones in Miami and Boston, featuring innovative attractions such as pools filled with colorful sprinkles, an irresistible ice cream buffet, themed suites for an even more unique experience, as well as interactive playgrounds and numerous Instagrammable spaces that are part of the brand’s identity.
With successful units already established in cities like Miami, Chicago, New York, Boston, Austin, and even Singapore, the Museum of Ice Cream, one of the most sought-after attractions for those looking for creative and interactive entertainment, has chosen Las Vegas as the perfect setting for its next big step. When announcing the new unit, Manish Vora, co-founder and co-CEO of MOIC, emphasized the city’s importance for the brand’s expansion: “We’ve been working on opening in Las Vegas for over five years. This unit will be a milestone in the growth of our brand, offering visitors a much grander and more immersive experience than anything we’ve done before,” Vora enthusiastically stated.
The MOIC Las Vegas will be a true ode to ice cream and fun, designed to become a central attraction for both tourists and residents of the city. Located within the AREA15 complex, a vibrant indoor entertainment district less than 2 km from the famous Las Vegas Strip, the museum will be immersed in an environment filled with other immersive and interactive attractions such as art installations, bars, and restaurants. AREA15 is an innovative entertainment destination known for its dynamic and futuristic atmosphere, aimed primarily at a young and creative audience. With a series of unique, cutting-edge experiences, the location draws those looking to step out of the conventional and live unforgettable moments.
The Museum of Ice Cream in Las Vegas will be an extension of the immersive and playful concept already present in its other units, but with an even bolder proposal. The museum will feature a variety of attractions designed to delight visitors. One highlight will be the iconic entrance hall, where stylishly aligned pink freezers will be just the first invitation into a world of vibrant colors and sweet delights.
Inside, visitors will be able to explore various themed spaces, such as a magical hallway filled with colorful bananas hanging from the ceiling and a photogenic snack bar perfect for capturing that unforgettable shot. One of the biggest surprises will be the themed suite, an immersive experience in the world of ice cream, where guests can enjoy enchanted environments with the sensation of being in a sugary dream, designed to be an unforgettable photo setting and a place for special moments.
And of course, what would an ice cream museum be without the star of the show? The ice cream buffet will be one of the most awaited attractions, offering visitors an irresistible selection of flavors, toppings, and sides, all prepared with the highest quality to satisfy even the most discerning palates. There will be no shortage of options for every taste, from classic flavors to bolder and more innovative combinations. For those who enjoy a complete sensory experience, the museum will feature pools filled with fake sprinkles, providing a fun setting for photos and total immersion in the joyful atmosphere the MOIC wants to convey.
The design of the new MOIC in Las Vegas will feature a visually impactful and highly interactive concept. Instagrammable areas, a true hallmark of the brand, will be scattered throughout the space, allowing visitors to explore and capture the most unforgettable moments of their visit. Additionally, the museum will have exclusive areas for private events, themed parties, live performances, and other creative activations. To make the visit even more engaging, MOIC will offer complementary attractions such as a vintage arcade, a zipline for those seeking a dose of adrenaline, and virtual reality experiences for those looking to be transported to completely new worlds. Interactivity will be one of the pillars of the location, ensuring that everyone feels part of the magic.
The location in AREA15, with its various immersive attractions, makes MOIC Las Vegas the ideal place to spend hours having fun, and each visit will be an opportunity to create lasting memories. The space will also feature a laser maze, providing a fun and challenging experience for visitors. Those seeking a unique entertainment experience, with a hint of nostalgia and a dose of novelty, will find the Museum of Ice Cream to be the perfect spot.
The museum’s attractions can be purchased separately, with prices ranging from $5 to $65, making the experience accessible and flexible for different age groups and interests. Entry will be free for everyone, except on Friday and Saturday nights, when visitors will need to be 18 or older to enter after 8 PM, ensuring a more adult-oriented atmosphere during those hours.
Undoubtedly, the Museum of Ice Cream in Las Vegas will be one of the most sought-after and talked-about attractions in the city, drawing tourists from all over the world in search of a piece of sugary paradise. Upon opening in 2026, the MOIC will not only cement Las Vegas as a global entertainment hub but will also provide all visitors with a sensory and visual experience that will be etched in their memories for years to come. Those who visit the largest MOIC in the world in Las Vegas will find a colorful, sweet, and surprising universe, where the fun never ends.
With its innovative and enticing proposal, the Museum of Ice Cream in Las Vegas not only promises to transform the local entertainment scene but also reinforces the city’s role as a globally desired tourist destination. By adding a unique and immersive attraction to the already vibrant portfolio of experiences the city offers, MOIC aligns with the spirit of Las Vegas: a place where fantasy and fun meet, creating unforgettable moments for visitors of all ages.
The opening of the world’s largest Museum of Ice Cream in 2026 will undoubtedly be a significant milestone for tourism in Las Vegas, attracting a diverse audience, from families seeking fun to younger tourists looking for modern and interactive experiences. Located in AREA15, an innovative entertainment center, the museum will have a direct impact on the city’s tourism dynamics, with visitors from around the globe planning trips to experience this one-of-a-kind adventure. Furthermore, the proposal for an Instagrammable space filled with digital and immersive attractions directly connects with new forms of tourism, which seek shareable and memorable experiences capable of generating visual content on social media.
MOIC will not only contribute to an increase in tourist flow but also strengthen the experiential tourism industry in Las Vegas, already one of the most sought-after destinations by travelers. By joining the city’s world-renowned attractions, the museum positions itself as one of the new icons of entertainment, solidifying Las Vegas as the epicenter of immersive, cultural, and technological attractions that captivate and surprise visitors. Las Vegas tourism, already a robust industry, will find a new dimension with the arrival of the Museum of Ice Cream, further expanding the diversity of options for those visiting the city in search of innovation, fun, and, of course, plenty of ice cream.
