In a groundbreaking initiative, IKEA is launching a virtual store within the digital world of Roblox, with the opening date set for June 24.

Remote work has never been more exciting! Selected candidates will have the unique opportunity to be part of this revolutionary journey, where imagination blends with reality. Instead of being confined to traditional offices, the new IKEA team members will have the privilege of exploring the vast virtual world of Roblox while performing their duties.

The job description could not be more captivating: candidates are invited to consider how it would feel to be transformed into pixels, diving into the unique experience of working in a virtual environment. They are also challenged to imagine what they would do if the virtual store ran out of pixelated hot dogs, highlighting the importance of creativity and adaptability in this new digital era.

With the opening of the store on Roblox, titled “The Co-Worker Game,” IKEA is paving the way for a new form of interaction with its customers and employees. This is not just a job opportunity; it’s an entry into the future of retail, where the boundaries between physical and virtual worlds dissolve, and innovation becomes the norm.

If you are ready to embark on this exciting journey and become part of a team shaping the future of virtual commerce, then this is your chance to stand out. Join IKEA and help us create a virtual world where accessible design and smart functionality are within reach for everyone, everywhere.

In an exciting announcement, IKEA revealed its bold entry into the world of mainstream gaming by migrating to the Roblox platform, marking a new chapter in its history. With the launch of “The Co-Worker Game,” IKEA promised to offer people a unique opportunity to immerse themselves in the world of work inside the store, providing an immersive and innovative experience.

The company could not be more thrilled with this revolutionary transition. Describing this change as its “first foray into mainstream gaming,” IKEA is setting the stage for a new way of interacting with its customers and employees, establishing new industry standards.

The job posting echoes this excitement, inviting potential candidates to imagine what it would be like to be transformed into pixels in this dynamic virtual environment. It also challenges them to consider how they would deal with unusual situations, like the lack of pixelated hot dogs, emphasizing the importance of creativity and adaptability.

An intriguing question is posed to aspiring employees: “If you were a (piece of) pixelated IKEA furniture, what would it be and why?” This challenge adds a layer of reflection and personality to the recruitment process, highlighting IKEA’s commitment to finding unique and engaged talent.

For those who fit the profile, the opportunity is unmissable. Successful candidates, aged 18 or older and residing in the UK or Ireland, will embark on an exciting journey within the virtual store. They will be responsible for various sections of the online store, from assisting customers with furniture selection to serving digital meatballs, all while contributing to building a unique and memorable experience for users.

The selected individuals for IKEA’s virtual team will be compensated with an attractive salary of €13.15 per hour, ensuring competitive and fair remuneration for their fully remote work. This rate reflects IKEA’s commitment to providing conditions comparable to those of its conventional employees in London, showing genuine care for its workers, regardless of the work environment.

It is important to note that this salary also significantly exceeds the minimum wage in the United States, more than doubling the set amount, which underscores IKEA’s commitment to pay equity and employee well-being.

Virtual employees will have the chance to interact with other Roblox players, who participate voluntarily and are not compensated. These players will have the opportunity to play various roles within IKEA’s virtual store, from assisting customers to exploring different showrooms and even using IKEA products to organize their virtual spaces. This interaction between paid employees and unpaid players promises to create a dynamic and engaging experience for everyone involved.

The Roblox gaming platform, based in the United States, offers users the unique opportunity to play and create their own games, resulting in a vibrant and diverse community. Additionally, the game integrates elements of a social media network, allowing players to make friends and interact with developers while exploring the various virtual worlds available. This combination of entertainment, creativity, and social interaction is sure to make the experience at IKEA’s virtual store even more captivating and engaging for all participants.

In recent years, the Roblox platform has seen an exponential increase in its popularity, becoming a frequent destination for about half of young people in the United States, aged 12 to 17, who use it monthly. This phenomenon not only demonstrates the growing influence of the virtual world but also Roblox’s ability to captivate a broad age range of users.

Although IKEA is not the pioneer in exploring the potential of the virtual world, it follows in the footsteps of brands like Walmart, which has already established a virtual presence on Roblox. Walmart allows users to purchase physical products on the platform and have them shipped later, thus expanding its presence and reach beyond the physical world.

However, it remains uncertain whether customers will be able to purchase actual IKEA products directly through the game. This possibility would add a new dimension to the virtual shopping experience, allowing users to access a wider range of IKEA products without leaving the Roblox virtual environment.

IKEA’s innovative job posting quickly went viral on social media, with users sharing memes and expressing frustration over not being able to land an interview. In the United States, TikTok users also joined the conversation, sharing videos in which they prepared for the possibility that IKEA would expand its hiring to the country. This phenomenon highlights the interest and excitement surrounding IKEA’s new approach to recruitment, as well as the cultural and social relevance of the virtual world in today’s society.