The Most Popular Apps Among iOS Users in 2024 – TK

The Most Popular Apps Among iOS Users in 2024

Shopping, social media, entertainment, and news apps dominate the popularity rankings among iPhone users.

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In an increasingly digital world, mobile apps play a vital role in our daily lives. Whether organizing tasks, facilitating communication with friends and family, accessing news, shopping, or simply seeking entertainment, apps from various categories are deeply integrated into the routines of smartphone users. Among iPhone owners, who use Apple’s iOS system, this reliance on apps is evident in the vast range of options available and the growing popularity of certain apps in 2024.

According to a recent report released on October 11 by the data analysis site SimilarWeb, the most used iOS apps belong to a variety of categories, ranging from shopping and social media to artificial intelligence and government services. While social media still dominates usage, shopping and entertainment apps are also gaining significant relevance, highlighting consumer trends and user behavior.

1. Temu

At the top of the list is Temu, an online shopping app offering a wide range of products, from electronics and clothing to home and decor items, at extremely competitive prices. Temu’s standout feature is its frequent promotions and business model aimed at attracting consumers with deep discounts and flash deals. For many users, Temu has become a viable alternative to e-commerce giants like Amazon and Shopee, especially due to its focus on affordable pricing. Additionally, the app excels with its simple interface, making navigation and shopping experiences effortless.

Temu’s success reflects a global trend of marketplace platforms that aggregate a vast array of sellers and products in a single space. The convenience of finding virtually anything in one place is one of the key reasons why Temu ranks first on the list.

2. Threads

Coming in second is Threads, a social network launched by Meta, the parent company of Facebook and Instagram. Threads presents itself as an alternative to X (formerly known as Twitter) and has quickly gained a global user base with its focus on microblogging and quick discussions. Unlike Meta’s other platforms, Threads is geared towards short, dynamic conversations, ideal for sharing thoughts and interacting with followers in a more direct and instant manner.

Threads’ growth reflects users’ appetite for new options in the social media landscape, especially following the changes at Twitter under Elon Musk’s leadership. For many, Threads offers a friendlier and less chaotic experience, with similar functionalities but without the constant controversies that have plagued X.

3. ChatGPT

In third place is one of the most impressive technological advancements of recent years: ChatGPT. Developed by OpenAI, this artificial intelligence app has gained immense popularity among iOS users for its ability to generate quick and intelligent responses to a wide range of questions and requests. Whether for writing texts, generating creative ideas, solving math problems, or simply engaging in interactive conversations, ChatGPT is widely used by students, professionals, and even curious users exploring the limits of AI.

With its increasingly diverse uses, ChatGPT has become an indispensable tool for those seeking efficiency in research and personalized solutions. OpenAI continues to improve the app with constant updates, ensuring that interactions with the AI become increasingly seamless and natural.

4. ReelShort

In fourth place is ReelShort, an app dedicated to creating and consuming short videos. Following the trend set by TikTok, ReelShort has gained a considerable audience among iOS users looking for quick and engaging entertainment. With a simple interface and a wealth of creative content ranging from humor to practical tutorials, ReelShort is the perfect choice for those wanting dynamic and informative content in seconds.

The rise of this type of platform highlights the success of short video formats, which continue to dominate the social media landscape. It also demonstrates how entertainment is evolving to adapt to the fast-paced lives of users.

5. X (Twitter)

The former Twitter, now rebranded as X, ranks fifth. Despite undergoing numerous transformations under Elon Musk’s leadership, X still maintains a solid user base that relies on the platform for real-time news, discussions, and quick interactions. While X has lost some of its popularity to competitors like Threads, it remains an important hub for public debates, particularly on topics like politics, sports, and entertainment.

6. Shopee

Shopee ranks sixth and remains one of the largest e-commerce platforms, especially in Asia and Latin America. With a user-friendly interface and daily promotions, Shopee attracts both buyers and sellers seeking a reliable platform for transactions. The company also invests heavily in marketing campaigns, giveaways, and live streams, keeping users engaged and interested.

7. TikTok

Although no longer at the top of the list, TikTok remains a strong contender among the most popular apps, securing seventh place. The platform, which revolutionized the creation and consumption of short videos, is still a favorite for those seeking trends, viral challenges, and content from creators worldwide. With its winning formula of highly customizable algorithms, TikTok continues to be an indispensable destination for entertainment and viral moments.

8. Google

Google, a household name, ranks eighth. The Google app is used for a wide range of functionalities, including quick searches, maps, translation, and even file storage on Google Drive. It remains an essential tool in the daily lives of iOS users, proving that despite the emergence of new apps, Google retains its relevance in the digital landscape.

9. Mercado Libre

Mercado Libre, one of the largest e-commerce platforms in Latin America, ranks ninth. Known for its vast product selection and efficient delivery system, Mercado Libre is a preferred choice for users shopping for a variety of items, from technology to fashion. The app also stands out for its user-friendly interface and consumer protection policies.

The list of the most popular apps among iOS users reflects the diversity of needs and interests of its audience. From shopping and social media to artificial intelligence and government services, these apps demonstrate how technology adapts to our lives while shaping how we interact with the world. And it doesn’t stop there: in addition to the 10 apps mentioned, SimilarWeb’s list also highlights other giants like Instagram, WhatsApp, and YouTube, which continue to play crucial roles in their respective categories.

With the constant evolution of technology, it’s likely that new trends and apps will continue to emerge, offering even more functionality and convenience for users. For those who are always connected, apps will remain indispensable tools for navigating daily life with greater ease, information, and entertainment.

Picture of Aarushi Sharma
Aarushi Sharma

an editor at TK since 2024.

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